He's ardent about hard work, honesty and integrity and ethical corporate governance, and upheld these standards for the two decades of his life. Mr. Iftekhar Alam began his business career in 1995, from Delhi, where he was a small trader in FMCG goods. At a time when most of the industry was seeking the model to earn more profits, he undertook the bold decision of investing his capital in creating world class health care brand. Being a true entrepreneur with farsighted vision, his business career passed through several ups and downs but he's successful in creating a unique customer base by satisfying their needs by introducing quality products at their doorsteps.
In business, inspiration and experience often leads to wisdom and success. With nine of 10 businesses failing in the first year, it’s almost natural for founders and CEOs to do just about everything possible to improve their performance.
Strategic thinking starts with asking the right questions. It is about understanding current market, competition and trends to define the winning product. It is about making informed choices.
If you don’t invest in the future and don’t plan for the future, there won’t be one.
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