He's ardent about hard work, honesty and integrity and ethical corporate governance, and upheld these standards for the two decades of his life. Mr. Iftekhar Alam began his business career in 1995, from Delhi, where he was a small trader in FMCG goods. At a time when most of the industry was seeking the model to earn more profits, he undertook the bold decision of investing his capital in creating world class health care brand. Being a true entrepreneur with farsighted vision, his business career passed through several ups and downs but he's successful in creating a unique customer base by satisfying their needs by introducing quality products at their doorsteps.
Today, INSTO has established it's unique presence in North India and has over 800 employees, and over 100 trading partners. Our operations span across 6 different states, and we have 45+ branches in North India along with 10 in North East and West locations. This flourishing, innovative, productive and entrepreneurial enterprise is part of his dedicated attempt towards success.